Powerful Referral Strategies That Will Double Your Sales

Referrals present one of the most crucial components of a successful inbound marketing strategy and tow truck industry relies majorly on referrals to drive sales to their business. As a matter of fact, there is no more reliable way to grow a business than through sourcing referrals. However, it must be done in a systematic… Continue reading Powerful Referral Strategies That Will Double Your Sales

How to Use Psychographics in Your Marketing

Psychographics are kind of demographics. We use psychographic information to determine buyer habits, hobbies as well as their spending patterns. On the other hand, demographics explains who is your buyer, while psychographics explains why they do buy. Demographic information is fairly straight and includes things such as gender, age, income, marital status among others. You… Continue reading How to Use Psychographics in Your Marketing

Signs of Emotional Intelligence in Leadership

When it comes to emotional intelligence, it doesn’t have anything to deal with bots and machine learning. Emotional intelligence is defined as a form of social intelligence that involves the ability to monitor one’s own and other people’s feelings and use the information and observation you have to make the best judgments. Emotional intelligence is… Continue reading Signs of Emotional Intelligence in Leadership

Best Ways Leaders Can Inspire Innovation Across Teams

In workplaces, innovation continues to pose a unique challenge. Growth requires employees to take risks, but at the same time, chasing unproven ideas can prove to be quite challenging. While many companies find success confining innovation to specific departments and innovation labs, this can often lead to a limited flow of ideas and stalled development… Continue reading Best Ways Leaders Can Inspire Innovation Across Teams